Advertorial

With more than 45 years of experience as the world’s leading paddlesports supplier, NRS is dedicated to providing equipment, inspiration and expertise that empower adventures on the water. Founded with a vision to prove a better way of doing business, US-based NRS is committed to the stewardship of clean, healthy waters and is 100% employee-owned. 

Ultimate Utility

Since 2014, NRS has operated a European distribution centre to better serve paddlers in the United Kingdom, and throughout Europe, with quality technical paddling gear and apparel.

In the spring of 1969, NRS founder Bill Parks found his way aboard a river trip in the Grand Canyon, an experience that would change his life – and the paddling world – forever. The trip introduced Bill to the thrill and challenge of navigating rapids, the unique way that rivers invigorate our bodies and minds, and the sense of community that develops among boaters on the water. 

Bill became hooked on the sport and began talking his way onto any paddling trip he could. He saw the potential for the sport to grow, and the potential for a company to supply that sport with solid gear and a commitment to service. He named his company Northwest River Supplies.

A legacy for providing premium-quality equipment informs every new NRS product design through a philosophy we call Ultimate Utility. 

Ultimate Utility is about more than building rugged gear that gets the job done. It’s about purpose-driven, user-focused solutions that are clever, not complicated, and about comfort and convenience to improve experiences. You can check out NRS kit at kayak shops throughout the UK, and at nrseurope.com